ARF NEWS - Congratulations 2008 David Ogilvy Award Finalists:

Phoenix Category AdPi Audit System Used By All Three Award Nominees
To get a copy of the Ameriprise Financial case study presented at the ARF Conference this week by Beth Allan, EVP Marketing Sciences and Paul Zeman, SVP Communications and Brand Analytics click here. For more information on the Phoenix AdPi Category Index, please go to http://www.phoenixmi.com/cba/.

BUSINESS PRECISION THROUGH MARKET MANAGEMENT

At its core, every business is about profitable acquisition and retention of customers through the sophisticated gathering and modeling of market information which results in an increased level of business precision and a substantial return on investment.

Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms and partner to many of the largest companies in the financial services, consumer package goods, automotive and travel and leisure industries worldwide. Phoenix also offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix has offices in Rhinebeck (NY), Somerset (NJ), Detroit, Boston, Salisbury (MD), Chicago, Los Angeles, Tampa and Miami.

Phoenix offers a unique combination of industry expertise, methods and consulting services, combining primary and syndicated marketing research expertise with database analytics and modeling proficiency. Applying this information assists clients in improving profit dynamics of their business.

Beyond Hispanic 2008

Come spend a few hours learning about the most educated and wealthiest segments of the American consumer market - immigrants from Asia and Eastern Europe. Leading experts will offer a comprehensive overview on demographics, psychographics, spending habits and brand preferences. Also included will be an overview of advertising spend in these ethnic communities including a discussion on what the leading financial, telecommunications and automobile manufacturers have been doing to make inroads into these consumers' hearts. www.beyondhispanic.com

Phoenix Converged Technology

The Converged Technology practice is made up of seasoned professionals focusing on the issues that impact the IT, Software, Applications, Network, and Communications markets. We make research actionable. Read More...

News & Press

May 9, 2008
Affluent & Millionaire Sentiment: Sitting on the Sidelines
Every other month, the Phoenix Marketing International Affluent Marketing Service (AMS) tracks changes that Mass Affluent and Millionaire households anticipate making to their investment portfolios in the next three months. This article examines the investment sentiment of Mass Affluent and…
May 9, 2008
Affluent Households: Outlook Toward the Economy and Effect on Discretionary Spending
Up to this point, our research has shown that the recent economic turmoil has had a minimal affect on affluent households’ outlook and spending habits. That phenomenon of steadiness in an uncertain economy is beginning to change, however. According to…
Apr 29, 2008
Phoenix Research Shows Strong Growth in Use of Debit Cards for Bill Payments
Phoenix Payments, a Phoenix Marketing International practice, today announced the results of its 2007 Consumer Payments Preferences and Usage Study: Debit Card Opportunities and Challenges. The study findings include a detailed report…
Apr 16, 2008
Affluent & HNW Investment Sentiment: Staying the Course
Every other month, the Phoenix Marketing International Affluent Marketing Services (AMS) tracks changes that affluent and high net worth households anticipate making to their investment portfolios in the next three months. This…
Mar 26, 2008
Phoenix Marketing Study Demonstrates Impact of Press Coverage and Advertising on Cholesterol Drug Users and Medication Brands
A burst of unfavorable or confusing publicity often prompts users of prescription medications to take swift actions that can hurt those medications’ brand perception and market share, according to researchers at Phoenix Healthcare…