Phoenix Multicultural





Our Mission

To be the leader of understanding the New American consumer and to deliver unparalleled insights about this marketplace so that our clients can be adequately prepared to win the hearts and minds of the 21st century's mainstream markets.

History

Cultural Access Group, previously known as Hispanic Market Connections, was founded in 1986. For the past twenty years, our award winning company has provided state of the art, high quality multicultural market reserach and consulting services to Fortune 500 companies and small businesses in virtually every industry and category in the U.S. and Latin America. Our clients represent a broad spectrum of companies including: publishers, information technology companies, telecommunication companies, financial institutions, consumer packaged goods companies, food and beverage companies, retailers, airlines, pharmaceutical companies, advertising agencies and non-profit organizations.

Cultural Access Group News

May 23, 2007
Phoenix Multicultural Practice and Nielsen Company to Launch National Homescan® Hispanic Consumer Panel
Phoenix Multicultural, a Phoenix Marketing International practice, announced today it has joined forces with the Nielsen Company to conduct a first-of-its-kind national Homescan Hispanic Consumer Panel. With a research sample of 11,000 households, the panel will provide…
Jul 20, 2006
Affluent African Americans are Shown to be Wealthier than the Overall Affluent Market
According to findings from Phoenix Cultural Access Group and Phoenix Marketing International’s Affluent Marketing Practice, affluent African Americans hold approximately an average of $1.3 million in investable assets compared to $992,000 in investable assets of the overall affluent market.
Jun 30, 2006
Black Female Investors Represent an Untapped Market for Asset Managers Seeking New Clients
by Cliff Hocker in the May issue of Black Enterprise