- About Multicultural
- Products & Services
- Syndicated Research
- US Ethnic Markets
- Reports & Presentations
- In the Press
- African American Active Investor Study
- Asian American Market Report
- Latino Brand Loyalty Study
- Multicultural Kids
Multicultural Kids
2006 U.S. Multicultural Kids Study
2005 U.S. Multicultural Kids Study
2004 U.S. Multicultural Kids Study
Multicultural Kids Overview and Subscription
Overview
Partnership:
- Nickelodeon, the #1 entertainment brand for kids
- Cultural Access Group, leader in multicultural marketing research
The second annual syndicated study exploring the lifestyles, attitudes, and mindsets of multicultural kids age 6-14 in the U.S.
- African-American
- Asian
- Hispanic
- White (non-Asian, non-Hispanic)
| 2005 Topic Areas | 2004 Topic Areas |
|---|---|
|
|
Methodology
The quantitative portion of the study consisted of one-on-one interviews with kids, and with parents:
- 1,500 kids and 1,500 parents
- 16 U.S. markets
- data for each ethnic group weighted to reflect national representation based on household income and region
The qualitative portion of the study followed the quantitative and consisted of ethnographic research and focus group discussions:
- "House Parties" - in-home videotaped interviews with parents and kids in friendship groups
- Focus group discussions with kids, and separate groups with parents
For more information about Cultural Access Group, please visit http://www.accesscag.com/.