Converged Technology
Today's rapidly moving and converging IT, Electronics, Software, Communications, Networking and Video markets require firms to take a
holistic approach in gathering market information, transforming it into strategies, and executing on those strategies. The Phoenix
Converged Technology practice is made up of seasoned professionals with research, industry and academic experience with a proven track
record of turning research into insights into tactics into revenue.
Our expertise spans:
- Business-To-Consumer Insights
- Business-to-Business Insights
- Domestic and Global
- Qualitative and Quantitative
- Multicultural
- Syndicated and Custom programs
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Our research and consulting services include:
- New Product Development
- Market Share/Sizing
- Market Landscapes and Opportunity Assessment
- Market Segmentation and Target Marketing
- Concept testing, Forecasting and Pricing
- Brand Performance and Equity Migration
- Ad and Copy Testing
- Customer Experience and Satisfaction
- Customer Intelligence, Data Mining and Modeling
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Syndicated Solutions
- Convergence 360
- The Phoenix Consumer Convergence 360 is a unique research offering that provides our clients with deep insights into
how technology is impacting the home and business lives of their customers and end users
- The Phoenix Consumer Convergence program focuses on the basic building blocks of the convergence phenomenon to build
a rich history of data for trend analysis and forecasting:
- Click for Convergence 360 Fact Sheet
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- Quad Play Audit
- The Quad Play Audit measures the impact of marketing communications on brand and business performance for wired line
voice, Internet, Mobile and Video Services.
- The Quad Play Audit measures the impact of marketing communications on brand and business performance for wired line
voice, Internet, Mobile and Video Services.
- This syndicated offering provides on-going brand and advertising performance (both creative and in-market)
metrics and indexes.
- Powerful proprietary models allow you to predict how your ad will perform and how the competitive ad
set will have an impact on your bottom line.
- Click for Quad Play Fact Sheet
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There are dozens of market information companies ready to serve you, why should you choose Phoenix Converged
Technology Practice?
- True Commitment to client Service and Partnership
- Experienced professionals who actually DO your work
- We do not believe in bait and switch where the "real work" is handed off to junior staff.
- Our team of seasoned, talented, researchers are engaged in your programs from pre-proposal
through design and execution to analysis, presentation, and follow up.
- Flexibility and agility to provide best-in-class customized research solutions.
- Your business challenges are unique: we do not try to squeeze you into a "one-size-fits-all" solution.
- Global Partnerships: Not being tied to a specific network allow us to choose the most appropriate
partners market by market in order to deliver the highest quality information with the best possible investment.
- Technology Platform Agnostic: Freedom to choose (and ability to create) the best
technology and platforms to meet the need at hand.
- Technological and Intellectual Innovation
- Phoenix has developed a full suite of analytical solutions for areas such as
target marketing, ad and copy testing and brand evaluation.
For additional information please contact:
John Schiela
President Phoenix Converged Technology
215-392-0264
John.Schiela@phoenixmi.com
