Linking Research Insights and Data to Deliver Better ROI

News & Press
• 3/26/08 - Phoenix Marketing Study Demonstrates Impact of Press Coverage and Advertising on Cholesterol Drug Users and Medication Brands

Cholesterol Study Findings

Superior Client Responsiveness, Creativity and Flexibility

Phoenix Healthcare offers qualitative, quantitative and continuous market research, both domestically and internationally, that puts your company ahead of the competition. We integrate discovery, quantification and customer monitoring, guiding our clients to better manage and influence the healthcare decisions of physicians, payors and patients. We have a keen understanding of the dynamics of the healthcare environment providing you top notch research. Our offerings are uniquely designed to meet each of our client's needs - from clinical discovery to launch, to compliance, and to generic competition.


Phoenix Healthcare is a preferred vendor for many of the nation's leading pharmaceutical companies. Our clients span a broad customer base that includes pharmaceutical, biotech, device and diagnostics, and healthcare organizations. We offer our clients the country's largest normative database used to measure customer experience at pharmaceutical websites. This, coupled with our creative solutions approach, provides Phoenix Healthcare customers with the added value they need to bring us their business time and time again.

Our research solutions identify how physicians, payors and patients influence each other and therefore, the market. We use this information, working with each client individually, to determine what the most beneficial and cost-effective methods are to accelerate the performance of their products in the market. Additionally, our communications and brand analytics division and our multicultural division, add further value to our offerings by giving our clients the ability to address specific branding issues across a wide and diverse customer base.

Exceptional Knowledge. Vast Therapeutic Expertise.

Phoenix Healthcare boasts a team of experts who can offer clients unparalleled industry knowledge across vast therapeutic areas which is successfully combined with Phoenix's core belief in using a consultative and entrepreneurial approach to business. The result is a range of exceptional, cost-effective research offerings and services that span the lifecycle of your product, while delivering an impressive ROI across the board.


This is a sample of the areas in which our rich experience, knowledge and expertise have delivered benefits to our clients.

Phoenix Healthcare also features an array of unique solutions that provide clients with creative, reality-based answers to their business needs throughout the product lifecycle, such as:

Pioneering Internet Marketing Research

e-Marketing Research Solutions

We created an adaptable, actionable and unique system for understanding the value derived through website visitors. Our comprehensive, accurate and actionable system for understanding the value derived from branded and unbranded website visitors include Concept Lab, Value Index, Optimizer Lab, Web ROI and Trust Index.


What makes our e-marketing solutions unique? Many e-marketing metrics are based on exposure: did someone visit a website, what pages did they visit, did they download or print information, etc. Our metrics are based on value; was the site experience worth a visitor's time and effort and, if so, did the site experience lead them to take an action which benefits the pharmaceutical manufacturer. We know the 21 factors related to content, design, speed, and ease-of-use driving a positive site experience. Our clients have measured their sites, changed their sites based on our recommendations, and, upon measuring the changed site, have seen improvements in how consumers respond to marketing messages.

Revolutionizing Ad and Brand Tracking in Healthcare

Performance Index (AdPi) Audit

Our Ad Performance Index (AdPi) Audit is a cost-effective, turnkey solution that allows you to evaluate your advertising and brand performance. Because it's turnkey, you can literally get started in weeks. Results are tracked every month providing you real-time competitive knowledge so you can make quick decisions on both pre-launch and post-launch advertising. Phoenix Healthcare is the only company that has built advertising databases, predictive models and ad scores designed to overcome the deficiencies of your current trackers. We provide clear linkage between creative drivers, media spend, ad recall, persuasion and response.

Performance Index Audits available are: Cholesterol; Sleep Disorders; Pain; Gastroenterology; and Women's Health.

Improve Your Marketing and Sales Effectiveness

Strategic Initiatives

Why Phoenix Healthcare?

We specialize in providing you innovative research services that help accelerate your marketing performance. These best in practice services include market landscapes, product lifecycle management, target marketing, and communications and brand analytics via advanced statistical methods. Based on our dedication, expertise and commitment to our clients, you will find the Phoenix Healthcare team members to be unmatched partners in addressing complex market research issues.

For more information, please contact Kathy Lee, SVP, Business Development at 610.272.2888.