Phoenix Marketing International’s Digital Dimensions is a breakthrough research platform that goes beyond click-through metrics to give clients comprehensive insight into the effectiveness of their interactive media and the impact of interactive campaigns on their brand health. Armed with the insights provided, clients are able to take decisive action and maximize interactive campaign performance.
The Digital Dimensions Difference
Interactive media has become an undeniably powerful marketing tool that is commanding an increasing portion of advertisers’ media dollars. As a result, marketers need to understand interactive campaign effectiveness, the creative potential of individual executions, and how they contribute to the brand. Until now, interactive media research was expensive, time-consuming, and left a lot of questions about the contribution of interactive campaigns to brand health.
Today you have a new option. Phoenix Marketing International and AOL have formed a strategic partnership to create a new approach to interactive media research. The result is Digital Dimensions, a research platform that measures the real impact of interactive media exposure on consumers’ actions and perceptions:
Digital Dimensions provides you with an unmatched perspective of the consumer experience by tracking every person that is exposed to your interactive media.
The best insights are achieved by targeting those already exposed to your advertising in the real world. Rather than depending on “self-stated” exposure, which can be incorrect and misleading, our proprietary technology tracks every single person that sees your interactive media. Later, when respondents are recruited into our survey, we have a record of exposure, including to which ad(s) and how many times.
Digital Dimensions uses an “Exposed” (test group) versus “Non-exposed” (control group) research design to pinpoint how interaction with your ads affects consumers.
“Exposed” respondents present the unique opportunity to explore the consumers’ experience with your interactive media. By segmenting a test and control group based on exposure, you are able to isolate the effect your ads had on consumers and quantify the changes in their perceptions and attitudes towards your brand.
Digital Dimensions uses a unique recruiting methodology to provide you with the most representative respondent base.
Other research platforms use an “intercept” methodology that recruits respondents right when they see your advertising, which could bias your results. When respondents are surveyed immediately after viewing an ad, scores may be inflated because they were exposed so recently. Digital Dimensions recruitment methodology uses a more true-to-life respondent base that gives you access to the widest variety of targeted audiences in terms of demographics, psychographics, and exposure to your advertising.
Digital Dimensions’ deep analysis leverages the leadership and expertise of Phoenix Marketing’s brand & advertising testing products, models and tools.
Phoenix Marketing International is a proven leader in predictive modeling and creative analysis for brand, advertising and media. Digital Dimensions leverages this industry-leading knowledge in its interactive media testing methodology to provide you with specific and prescriptive insights into your online creative.
- Creative AdPi (Performance Index) score – Proprietary model that accurately predicts an ad’s potential for in-market success
- In-Market AdPi (Performance Index) score – Proprietary model that accurately predicts consumer response and ad ROI
- In-depth creative evaluation metrics
- Various levels of ad recall
- Direct impact upon brand impression
- Direct impact upon likelihood to purchase
- Consumer actions tied to ad exposure
- Relevant norms for all metrics within industry categories
Digital Dimensions is able to examine the interactive effect of your online and offline media channels and their combined impact on your brand.
Phoenix Marketing’s brand & advertising tracking products cover all major media channels (including TV, print, radio, direct mail, etc.) across numerous industries. Through cohesive methodologies, Digital Dimensions is able to integrate with these other products for a holistic view of your marketing efforts. This integration allows you to analyze how each component works with the other as well as your overall brand strategy.
Digital Dimensions goes beyond static reporting, instead using an interactive online dashboard reporting system to provide the most advanced tool for analyzing your online media.
Research needs to keep pace with the lightning speed of the online world and focus in on actionable, results-oriented information. To do this, Digital Dimensions uses an online reporting dashboard that goes beyond basic reporting, giving you dynamic access to your data. The dashboard is an interactive tool that will enhance your insights and provide you with direction for improvement.
