Phoenix Digital Dimensions

Phoenix Marketing International’s Digital Dimensions is a breakthrough research platform that goes beyond click-through metrics to give clients comprehensive insight into the effectiveness of their interactive media and the impact of interactive campaigns on their brand health. Armed with the insights provided, clients are able to take decisive action and maximize interactive campaign performance.


The Digital Dimensions Difference

Interactive media has become an undeniably powerful marketing tool that is commanding an increasing portion of advertisers’ media dollars.  As a result, marketers need to understand interactive campaign effectiveness, the creative potential of individual executions, and how they contribute to the brand.  Until now, interactive media research was expensive, time-consuming, and left a lot of questions about the contribution of interactive campaigns to brand health.

Today you have a new option. Phoenix Marketing International and AOL have formed a strategic partnership to create a new approach to interactive media research.  The result is Digital Dimensions, a research platform that measures the real impact of interactive media exposure on consumers’ actions and perceptions: 


Digital Dimensions provides you with an unmatched perspective of the consumer experience by tracking every person that is exposed to your interactive media.

Digital Dimensions uses an “Exposed” (test group) versus “Non-exposed” (control group) research design to pinpoint how interaction with your ads affects consumers.

Digital Dimensions uses a unique recruiting methodology to provide you with the most representative respondent base.

Digital Dimensions’ deep analysis leverages the leadership and expertise of Phoenix Marketing’s brand & advertising testing products, models and tools.

Digital Dimensions is able to examine the interactive effect of your online and offline media channels and their combined impact on your brand.

Digital Dimensions goes beyond static reporting, instead using an interactive online dashboard reporting system to provide the most advanced tool for analyzing your online media.