Phoenix Marketing International is leading the way in advertising effectiveness measurement with its new Advertising Performance Indicator® Express ad performance scorecard. This new service provides detailed advertising performance measurement in a quick-turnaround format. It is a cost-effective approach that provides clients with in-depth feedback all within a 24-hour timeframe. In addition, ad performance can be compared to industry norms developed in our ongoing category advertising audits for best in class and competitive analysis.
To learn more about AdPi Express, click here.
Through a broad range of syndicated and custom research services, the Phoenix teams help clients get a higher return on their research and marketing investments across the entire marketing lifecycle. Explore the range of services we provide for this industry.
Research services cover both consumer and business decision makers in domestic and global markets.