The Phoenix Affluent research team is the leading U.S. authority on affluent consumer attitudes and behaviors. Our team assists clients in understanding the trends and issues that impact their affluent and high net worth markets and in developing actionable strategies to drive revenue growth.
Custom studies are developed with two key objectives—to deliver actionable marketing data and to impact the bottom line. The results of each study reveal which segments to target, as well as the drivers that motivate consumers and differentiate the client’s brand from competitors.
These quantitative studies are designed to link research insights to customer profit or lifetime value data to show clients where opportunities exist to grow revenue, either in the marketplace or within their customer base.
Syndicated Affluent Marketing Services (AMS) studies are conducted bi-monthly. These large-scale studies explore Affluent consumers’ investment behaviors, relationships with financial services companies, loyalty, share of wallet, perspectives on retirement and more. Subscribing clients have the opportunity to add custom questions and receive quick responses. See additional detail in Market Landscapes.
The AMS studies form the foundation of Phoenix’s custom research services, providing clients unprecedented access to mainstream affluent, high net worth and ultra-high net worth households. The Affluent team can access Phoenix’s rich databases to solicit otherwise difficult-to-recruit participants for quantitative and qualitative research sessions.
Impact of the Financial Crisis - A Segmented View - August, 2009
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