The Phoenix Multicultural team has been at the forefront of multicultural market research and consulting services for more than 20 years. Working with the nation’s leading brands, our diverse team of professionals has led qualitative, quantitative and consulting projects to generate unparalleled insights and marketing principles for the African American, Asian American and U.S. Hispanic consumer segments. We also work extensively with Multicultural Kids and Youth, GLBT and other emerging markets. Phoenix Multicultural leads the nation in segmenting these consumers with models to target by acculturation, brand loyalty and more.
Clients subscribe to Phoenix Multicultural's monthly, bi-monthly, and quarterly Syndicated Research Studies to track product/service usage and intentions, purchase behavior, brand perceptions, advertising and publicity impact, competitive activities, and consumer lifestyles.
Our expertise spans the majority of product categories with extensive work in financial services, retail, food marketing, automotive, pharmaceutical and more.
The Phoenix Multicultural team is eager to partner with clients who share our commitment to realizing the power and potential of the new American marketplace. Together we will help you become better prepared to win the hearts and minds of the 21st century’s mainstream markets. To best serve our partners, our team of professionals is strategically located in key multicultural markets throughout the U.S.
For more information, please contact Raul Lopez.