The Phoenix Multicultural team has been at the forefront of multicultural market research and consulting services for more than 20 years. Working with the nation’s leading brands, our diverse team of professionals has led qualitative, quantitative and consulting projects to generate unparalleled insights and marketing principles for the African American, Asian American and U.S. Hispanic consumer segments. We also work extensively with Multicultural Kids and Youth, GLBT and other emerging markets. Phoenix Multicultural leads the nation in segmenting these consumers with models to target by acculturation, brand loyalty and more.
Clients subscribe to Phoenix Multicultural's monthly, bi-monthly, and quarterly Syndicated Research Studies to track product/service usage and intentions, purchase behavior, brand perceptions, advertising and publicity impact, competitive activities, and consumer lifestyles.
Our expertise spans the majority of product categories with extensive work in financial services, retail, food marketing, automotive, pharmaceutical and more.
Custom Research: Anthropologic and Ethnographic Research
VIDA™ (Values/Interests/Demographics/Attitudes)
Custom studies are designed with two key objectives—to uncover profound insights and translate those into actionable marketing programs that impact the bottom line. The results of each study reveal key segments to target as well as the drivers that motivate consumers and differentiate your brand from competitors.
Phoenix Multicultural features experts in both qualitative and quantitative research throughout the organization to best leverage both category/industry and market segment expertise.
Our seasoned researchers include best in class moderators that are highly trained for domestic and international studies. The team includes bilingual moderators that can facilitate studies in Spanish, Chinese, Korean, Vietnamese, Hindi, Tagalog and many other languages to provide consistency and efficiency for studies across many consumer segments.
View video profiles of our moderators:
We offer a breadth of qualitative methodologies including:
- Traditional facility-based focus groups and online focus groups
- Mini-groups, quads, triads, dyads, one-on-one Interviews
- Business owners research / physician research
- Expert interviews
- Street monologues
- Mystery shopping
- Observational research
- Ethnographic interviews
- Anthropologic interviews
Our quantitative researchers design and facilitate studies with an emphasis on quality, consistency and efficiency across many multicultural segments.
Our team are experts at creating unique study designs that are appropriate for the target respondent and the study objectives, while also efficient for both timing and costs:
- Telephone interviews
- Intercept– RV- mobile home
- “Hispanic Connect” combined telephone and intercept interviews
- Recruit to facility and dial test
- Door-to-door interviews
- Online interviews
We offer a full range of advanced analytics. Clients know us best for:
- Proprietary VIDA™ Hispanic segmentation
- Conjoint Tradeoff Analysis to optimize pricing, packaging combinations
- TURF analysis to estimate reach and frequency of a product or program
Syndicated Research: Asian American Report, Multicultural Kids Report
Phoenix Multicultural publishes two reports which are renowned as the “industry bibles” among companies focused on opportunities among Asian Americans and Multicultural kids.
The Phoenix Multicultural team is eager to partner with clients who share our commitment to realizing the power and potential of the new American marketplace. Together we will help you become better prepared to win the hearts and minds of the 21st century’s mainstream markets. To best serve our partners, our team of professionals is strategically located in key multicultural markets throughout the U.S.
For more information, please contact Raul Lopez.
