Phoenix’s Travel and Leisure research team partners with clients in global and domestic markets across the hotel, airline and entertainment destination industries. Together we work to understand the social, economic and competitive factors impacting business today.
Through our broad range of syndicated and custom research services we address issues such as customer satisfaction, customer acquisition and retention modeling, brand loyalty measurement and modeling, pricing strategies and more. Ultimately, we help our clients better understand their customers—and their competitors’ customers—to optimally position their brands, products and services. Our research services cover both consumer and business decision-makers in domestic and global markets.
The Travel and Leisure team also works with clients to design custom studies with two key objectives—to deliver actionable marketing programs and to impact the bottom line. The results of each study reveal key segments to target, as well as the drivers that motivate consumers and differentiate your brand from competitors. All studies are designed to link research insights to customer profit or lifetime value data to show clients where opportunities exist to grow revenue, either in the marketplace or within their customer base.
Research and consulting projects cover wide range of industries including airlines, airports, car rental companies, destinations, visitor and tourist bureaus, hotels, resorts, spas, travel agencies, tour operators and travel websites.
Read more about our Custom Research capabilities.
We are continuously monitoring travelers’ needs and behaviors through two large-scale syndicated tracking studies—Hotel BASE™, which provides continuous brand and share tracking data across 60 hotel chains throughout North America, and Hotel SCORES™, which provides an annual overview of hotel frequent guest programs on a worldwide basis. Learn more about Hotel BASE™ and Hotel SCORES™.
Two new multi-client studies have recently been launched—the Phoenix Hotel AdPi® Audit and the Phoenix Cruise Line AdPi® and BrandPi® Audit. Both measure the impact of marketing communications performance for these categories. Rapid-response reporting allows clients to make quick decisions around ways to optimize marketing programs and media budgets.
Explore Phoenix’s Marketing Accelerators to learn how our unique services deliver ROMI faster across the entire marketing lifecycle.
