Clients subscribe to Phoenix’s Syndicated Research Studies to track product/service usage and intentions, purchase behaviors, brand perceptions, advertising and publicity impact, competitive activities and consumer lifestyles.

Offered monthly, bi-monthly, and quarterly, these studies also provide clients with the opportunity to add custom questions and get rapid feedback on specific issues.

Phoenix analysts who continuously evaluate the market, brands and competitive sets tap into the syndicated research databases to surface new insights and specific recommendations about ways to get more out of your marketing programs.

Market Landscape Profile Report
Reports are published for each Syndicated Research Study. Each provides a summary of the key markets, competitor and segment trends observed during the prior period, as well as Phoenix’s industry analysts’ insights and marketing tips.

Custom Market Landscape Analysis
A custom analysis can be designed to address specific client marketing issues. The analysis might include market sizing for a new product, market opportunity assessment, brand migration mapping, category volumetrics and brand capture rates, segmentation, competitive indexing and perceptual mapping.

Market Intelligence Reports currently available include:

• Affluent Market trends
• Consumers’ usage trends on new payment systems: mobile banking, debit cards, online banking
• Frequent traveler behavioral clusters
• Evolving Asian American cultural trends
• The new converged technology household’s use of digital devices
• Car buyers’ changing purchase patterns and brand preferences
• Active traders’ unique profiles and behaviors