Phoenix AMS Market Sizing

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Despite the dramatic market downturn in the fall of 2008, the affluent market in the U.S. has remained resilient when measured by market size. Since June of 2008, Phoenix Marketing International estimates that the Total Affluent market grew by two percent, to 23.8 million households. The overall affluent market has shown growth in each of the past six years, although growth has slowed considerably since 2007.