Case Study-Advising a global credit card company on its next international print campaign

Business Challenge: A credit card company was looking to develop a new advertising campaign in international (non-US) markets. The objective of the new Print campaign was to link with existing brand TV advertising while providing specificity around the benefits of the card to drive response. Scores in the CBA US Credit Card AdPi Audit showed that while the brand executions drove brand impression and delivered to the bottom line, efficiency could be improved by including product messages in the mix. Their agency was charged with developing a campaign featuring multiple executions that local markets could adapt to their specific needs.

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