Property and Casualty Insurance AdPi and BrandPi Audit

Phoenix Communications and Brand Analytics is leading the way in advertising effectiveness measurement in the property and casualty insurance industry with the introduction of the AdPi and BrandPi Audit. This service combines ad tracking, brand tracking and copy testing into one study. It is a cost-effective, multi-client, subscription-based service which provides clients with fast feedback and in-depth diagnostics of the top share-of-voice ads in the property and casualty insurance category every month.

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