Consumer Retail Banking AdPi and BrandPi Audit

Phoenix Communications and Brand Analytics is leading the way in advertising effectiveness measurement in the consumer retail banking industry with the introduction of the AdPi and BrandPi Audit. This service combines ad tracking, brand tracking and copy testing into one study. It is a cost-effective, multi-client, subscription-based service which provides clients with fast feedback and in-depth diagnostics of all the top shareof-voice ads in the retail banking category every month.

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