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Target Marketing Fact Sheet |
Combined expertise links research-driven strategy with data-driven execution
Horsham, PA – July 8, 2008 – Phoenix Marketing International today announced a joint marketing and services agreement with IBM Corporation (NYSE:IBM) under which Phoenix will combine its sophisticated research and analytic expertise with IBM Global Services’ leading edge marketing event and customer equity solutions.
This combination will help improve client profitability through a unique and total marketing capability that links research-driven strategy with data-driven execution.
The alliance fuses Phoenix’s advanced research and market analytics with the power of IBM’s data-driven marketing models and roadmap execution. Benefits to clients of both companies will include an end-to-end marketing approach that broadens offerings, uncovers new opportunities for marketing strategy, targets customer segments more precisely, and increases return on marketing investments,
“The alliance adds strength to strength by linking Phoenix’s marketing research and analytics, strategic consulting, and road-mapping, with IBM’s industry-specific business strategies, database marketing, and technology and infrastructure implementations,” stated John Schiela, president of Phoenix Converged Technology and Target Marketing.
“Our expertise in market intelligence and research will provide the crucial link between internal client data and external market, brand, and competitive events. Together, we are solving for the complete marketing process and enlarging our common clients’ profit potential,” Schiela continued.
The IBM Customer Equity Lifetime Management solution takes an investment-based approach based on a scientific framework of leading-edge mathematical algorithms. It leverages data and tools from existing marketing information to forecast, plan, and increase expected return through the optimization of marketing activities.
IBM’s Marketing Event Optimization utilizes historical data from a company’s database of marketing performance, enabling clients to maximize overall financial results while reducing costs.
Phoenix’s expertise covers the entire marketing cycle, from a development and tracking perspective, of brand, product, pricing, advertising market assessments, and campaign deployment. In the areas of prospect and customer targeting, Phoenix has enabled some clients to increase their return on marketing investments by more than 300%.
For further information about Phoenix Marketing’s Target Marketing Group, see attached PDF.
About Phoenix Marketing International
Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States. With offices across the country and partnerships with many of the largest companies in the financial services, consumer package goods, automotive, healthcare, technology, and travel and leisure industries worldwide. Phoenix offers advanced advertising and brand measurement along with direct marketing expertise.
Phoenix Marketing Contacts:
John Schiela
President, Converged Technology and Target Marketing
215-392-0264
John.Schiela@phoenixmi.com
Susan Toner
Managing Director, Technology Practice
904-810-4274
Susan.Toner@phoenixmi.com
Press Contact:
Ray Graber, Graber Associates LLC
781-221-0018
ray@graberassociates.net