Phoenix Marketing International is pleased to announce that Jon Currie has joined our team. Jon will be serving as Vice President in our Media and Converged Technology organization. He will be located in California and will be supporting many of our West Coast clients.
“We are very excited about Jon choosing to join Phoenix” said Edye Twer Co-President of Phoenix Media and Converged Technology, “We are confident that Jon’s strong experience and west coast location will allow us to continue to grow, as well as assist us in even more strongly meeting the needs of our clients.
Prior to joining Phoenix Marketing International, Jon operated Currie Communications, Inc. a consulting and market research firm primarily for media, entertainment and information companies. For over 20 years Currie Communications has been an action-oriented problem solver for clients, aiding them in developing new verticals, new products and solving their research challenges. His firm provided answers and counsel to Fortune 500 media, as well as advertising and consumer-oriented companies worldwide, including delivering strategic solutions integral to their marketing and product development.
Prior to forming his own business, Jon was a manager of Arbitron Television Ratings, beginning the infamous Arbitron-Nielsen meter wars in markets such as Denver. Prior to this Jon was Director of Research, ASI Market Research in Hollywood, where Jon conducted and supervised studies on television, advertising, cable, and movie viewership studies, including research for the launch of CNN. Jon took the long road to Hollywood, detouring through Iowa, where he consulted for media nationwide at Frank Magid Associates. At Magid, Jon worked on projects such as the launch of Good Morning America. Magid lured Jon from the academic world where he was Director of Broadcasting, Associate Professor of Speech Communications and General Manager of WASU at Appalachian State University, a branch of the University of North Carolina system.
“Currie is a great fit with the Phoenix Team”, said John Schiela Co-President of Media and Converged Technology, “A seasoned research veteran with a proven track record in delivering business driving insights through innovative cutting edge research.”
Jon Currie can be reached via e-mail at Jon.Currie@phoenixmi.com or via phone at 310-990-0060.
About Phoenix Marketing International
Founded in 1999, Phoenix Marketing International is one of the fastest growing marketing services firms in the United States. With offices across the country, Phoenix partners with many of the largest companies in the healthcare, financial services, consumer package goods, automotive and travel and leisure industries worldwide, by offering advanced advertising, brand measurement, and direct marketing expertise.
