Accelerate Performance through the FUSION of ROI-Growing Marketplace Tactics
 Phoenix delivers tactical insights
into customers and prospect: |
The centerpiece of the Phoenix Response Marketing Practice is ListOpSM a patent-pending Phoenix Marketing International process that integrates market research data, customer and prospect data, and market insights into actionable record level models. Phoenix clients have experienced significant lift rates on customer acquisition, cross-sell and retention efforts, as well as developed ROI increasing customer segments, utilizing the Phoenix targeting optimization process.
Real Data = Real Results
For the past ten years, ListOp has supported our clients. efforts in prospect targeting, customer cross sell, segmen- tation, and market analytics. Real examples of past ListOp performance include:
- Cash Management Account Cross-Sell Model
Lift = 291% over live sales rep control group
76% of target hit with 30% of population targeted - Credit Card Fee-Based Product Cross-Sell Model
Lift = 213% over live mailing control group
57% of target hit with 35% of population targeted - Auto Insurance Cross-Sell Model
Lift = 174% over live mailing control group
58% of target hit with 35% of population targeted - Business Credit Card Attrition Model
Lift = 233% over live mailing control group
59% of target hit with 30% of population targeted
Patent-Pending ListOp Process
Phoenix Marketing International is one of the fastest growing market research companies in the US. Over the past ten years Phoenix has invested in building ListOp, our patent pending multi-dimensional modeling process. This process transforms strategic research insights into advanced analytic models. The models are then used to score your customer or prospect list turning your strategy into marketplace tactics.
The ListOP process starts with the design of the research methodology and survey. Our designs incorporate current behavior, intended behavior and drivers of these behaviors. Our unique com- bination of industry expertise and response mar- keting expertise allows us to collect insightful research information that can be transformed into tactical solutions.
The survey information is then combined with data from our third party partners and, when applicable, your CRM data. Our advanced multi- dimensional iterative modeling process delivers a powerful actionable model.
Response Marketing Practice Overview
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Optimizer Overlays
Affluent Market Insights (household income over $150K and/or more than $250K in investable assets)
- While half of Affluent households indicate that retirement is their most important finan- cial goal, nine out of ten households are not comfortable with their retirement planning.
- Affluent household managed account own- ership will grow by 30%.
- 12% of Affluent households will purchase a new retirement product.
- 53% of these households will make their investment decisions based on input from someone other than their current financial advisor.
Affluent Optimizer Overlays will allow you to pinpoint and target these individuals.
Download Affluent Optimizer Overlays Factsheet
You know what your customers are buying from you. But do you know what they are buying from your competitors? Or what new requirements they have?
Optimizer Overlays will supply these insights and unlock new insights into the investment, spend- ing and purchase behavior of your current and future customers.
Accelerated performance through research
Through our syndicated and custom research services, the Phoenix Response Marketing Practice assists clients in turning insights into tactical go-to-market solutions.
The Phoenix Response Marketing Practice is a division of Phoenix Marketing International, one of the fastest growing marketing services firms in the United States and partner to many of the largest companies in the financial services, consumer package goods, automo- tive, and travel and leisure industries worldwide. Phoenix also offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix has offices throughout the US.
Phoenix offers a unique combination of industry expert- ise, methods and consulting services, combining pri- mary and syndicated marketing research expertise with database analytics and modeling proficiency. Applying this information assists clients in improving the profit dynamics of their business.
Contact
For more information, please contact John Schiela, President, Phoenix Response Marketing at (215) 230-7878 or email john.schiela@ phoenixmi.com.