Understand the Impact of Your Super Bowl Advertising
When it comes to the combined force of viewership and advertising spend, no TV event can touch the Super Bowl. Between the massive captivated audience (102 million+) and soaring ad spend ($5.6 million average for a :30 spot), brands know they have to bring their A-Game if they are going to compete on this field for audience attention.
Gain a Holistic View of Your Advertising with the 2021 Super Bowl LV 360 Report
Phoenix’s Super Bowl LV 360 Report provides a deep-dive analysis of performance at the brand and ad level. More than just a ranking system, our analysis helps advertisers understand specific drivers of success in this highly unique airing environment.
Our proprietary Blended Performance Score is the sum of an ad/brand’s TV media efforts and the online/social media attention gained through consumer conversation and action. Our approach takes into account multiple key metrics for TV (leveraging Phoenix AdPi and Brand Effect) and online/social media ensuring that both platforms are equally represented.
For the first time ever, we are also incorporating the Phoenix AdPi Score into the report, providing an in-depth analysis into creative drivers that motivate consumer response – all accessible via our Super Bowl Ad Dashboard.