Founded by researchers, driven by curiosity.

Phoenix MI helps our clients elevate their brand, refine their communications and optimize their customer experience.

The needs of our clients direct what we do. We are technology and methodology agnostic. We recommend to our clients only those activities that will enable them to achieve their business goals.

Research is reborn every day at Phoenix, always pushing the Industry by developing and applying new approaches, tools and techniques – resulting in faster, more disruptive insights.

We continuously…

  • Utilize our unique offerings and deep industry expertise to deliver consultative, impactful insights to guide confident decision-making.
  • Have enormous amounts of existing marketing data to put to work for you.
  • Design studies, the results of which, when implemented by you, enable differentiation of your brand, products, and services.
  • Develop and apply new approaches, tools, and techniques which enable the delivery of faster, more disruptive insights.
  • Build unique and proprietary shared databases for benchmarking.
  • Solve complex problems by creatively utilizing analytics and modeling.

That, alongside of our culture, defines the Phoenix MI advantage,

which has made us one of the world’s top marketing research and consulting organizations.

Leadership team

Al Decotiis sitting at his desk

Allen R. DeCotiis, Ph.D.

Chairman and Chief Executive Officer

Martha Rea

President and Chief Research Officer

Scott A. Spry, MBA

Chief Operating Officer

Sanford M. Schwartz, Ph.D.

Advisor to the Chairman

Elizabeth L. Trachte, MA

Chief Financial Officer

Headshot of Tamil

Tamil Selvan

Chief Technology Officer

Heather Still

EVP Human Resources and Chief Privacy Officer

John Schiela, MBA

EVP, Marketing Consulting

Neal Chambliss

EVP Research, Marketing Consulting

Jaime Hodges

EVP, Communications & Brand

Anne-Marie Duffy

EVP, Communications & Brand Insights

paul kultgen headshot

Paul Kultgen

EVP, Brand Effect Marketing Performance

Andrew Grant

Head of Europe Operations

Pritica Hogg

Regional Managing Director - Asia Pacific

Brian Maraone, MBA

Automotive

Mark Willard

Customer Experience

Steve Wakefield

Healthcare / Advanced Analytics

Edye Twer

Media

John Antonello

Travel & Leisure / CPG / Multicultural

Jim Headshot

Jim Berridge

Client Service

headshot of Florian

Florian Thielecke

Client Service, Europe

Headshot of Michelle

Michele Orlick

Networks & Media

Kevin Meixner

Automotive

Rebecca Sandidge

CPG / Retail

ISO/IEC 27001 Certification for Information And Security Controls

Phoenix MI Receives ISO/IEC 27001 Certification for Information And Security Controls

Phoenix MI is the 5th US Market Research Firm to achieve this certification!

ISO 27001 establishes information controls to manage people, processes and technology. The standard covers the technological aspects of security, as well as corporate and physical security, and enforces regular risk assessments to help companies identify and treat security threats. ISO 27001 is accepted worldwide as an assurance that proper and continual measures have been taken to protect valuable company data.

To achieve ISO certification, Phoenix MI engaged in an in-depth risk assessment, a comprehensive review of all information security policies and procedures, and internal audits. As a further step in the validation, the company’s information security management system was assessed by a third-party auditor who thoroughly reviewed Phoenix MI’s documentation, practices, and controls.

ABOUT ISO 27001

ISO 27001 provides requirements for establishing, implementing, maintaining and continually improving an information security management system. The information security management system preserves the confidentiality, integrity and availability of information by applying a risk management process and gives confidence to interested parties that risks are adequately managed. It is important that the information security management system is integrated with the organization’s processes and overall management structure and that information security is considered in the design of processes, information systems, and controls. It is expected that an information security management system implementation will be scaled in accordance with the needs of the organization. This International Standard can be used by internal and external parties to assess the organization’s ability to meet information security requirements. ISO 27001 can be mapped to other information security schemes such as Hitrust, NIST and Soc2. Compliance with the standard also enables a company to meet global security laws, such as the NIS Directive and the GDPR.

ABOUT CIRQ

A subsidiary of the Insights Association, CIRQ was established to provide assessment and certification services to market research firms seeking certification to ISO 20252, ISO 26362 and ISO 27001. CIRQ, a non-profit entity, is committed to providing timely, thorough, and impartial assessments of its customers’ quality management systems or information security management systems in order to make a determination regarding certification to corresponding standards. All CIRQ auditors for ISO 20252 and 26362 have extensive experience in the market research industry. All ISO 27001 auditors are certified lead auditors and have comprehensive information security credentials. CIRQ has been established in compliance with all ISO requirements for certification bodies that provide auditing and certification services. In order to conform to its mandate of objective and impartial audits to these ISO standards, CIRQ attests to ISO/IEC 17065 Standard for Conformity assessment Requirements for bodies certifying products, processes and services conducted by external authorities on ISO-certification bodies.