System 1 In-Market Measurement: Brand Effect Dimensions

Brand Effect Dimensions is one of several implicit/system 1 tools within Phoenix’s Dimensions Framework. An enhanced version of our Brand Effect solution, BE Dimensions measures in-flight performance including:

  • Ad and brand memorability (campaign breakthrough),
  • Advertising quality (message memorability and likeability), and
  • Purchase intent, following proven real-world, natural advertising exposure in the context of the media plan.

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In addition to Brand Effect, Phoenix’s Implicit Testing Framework, Dimensions,
can be applied to Adpi copy testing and can tie directly into Phoenix’s Emotivation® message strategy development.