System 1 In-Market Measurement: Brand Effect Dimensions

Brand Effect Dimensions is one of several implicit/system 1 tools within Phoenix’s Dimensions Framework. An enhanced version of our Brand Effect solution, BE Dimensions measures in-flight performance including:

  • Ad and brand memorability (campaign breakthrough),
  • Advertising quality (message memorability and likeability), and
  • Purchase intent, following proven real-world, natural advertising exposure in the context of the media plan.


In addition to Brand Effect, Phoenix’s Implicit Testing Framework, Dimensions,
can be applied to Adpi copy testing and can tie directly into Phoenix’s Emotivation® message strategy development.