System 1 In-Market Measurement: Brand Effect Dimensions
Brand Effect Dimensions is one of several implicit/system 1 tools within Phoenix’s Dimensions Framework. An enhanced version of our Brand Effect solution, BE Dimensions measures in-flight performance including:
- Ad and brand memorability (campaign breakthrough),
- Advertising quality (message memorability and likeability), and
- Purchase intent, following proven real-world, natural advertising exposure in the context of the media plan.