From restaurants to retail, creative solutions to measure all aspects of the CPG / Retail market

Advertising Effectiveness, Effective Advertising, Ad Campaigns, Purchase Intentions, Brand Salience

Rethinking An On-The-Go Snacking Brand’s Advertising Effectiveness

Offsetting Deterioration During The Pandemic With Communicus

Using Communicus solutions to help understand how to offset deterioration during the Pandemic.

Advertising Performance, Beer Advertising, Brand Equities, Optimizing Creative

Beer Brand Plays Catch-Up By Reevaluating Their Advertising Performance

Creative Reevaluations Using Communicus

Using Communicus methodology to assist in strategic creative reevaluations

Longitudinal Design, Brand Awareness, Advertising Spend

Determining Advertising Spend During a Pandemic When Sales Are Up

Maximizing advertising’s effectiveness during a pandemic

With the understanding of the power of their advertising, the client was able to maintain consistent branded awareness among those who saw their ads even after their initial growth period.

Understanding Brand Impressions of a New Product: Halo Effect, Consumer Decision Making Process, Media Mix, Consumer Associations

Understanding Brand Impressions of a New Product with BE Dimensions

Brand Effect Dimensions

BE Dimensions helped uncover how the client's campaigns worked to shift consumer thinking about the brand on an intuitive, automatic level.

Market Performance, DRTV, Insights Platform

Meaningful Evaluation of Ads to Determine Best In-Market Performance

AdPi Brand Effect Solution

Phoenix's Creative AdPi® (Advertising Performance Indicator) solution provides valuable insights on how to optimize individual creatives and campaigns to deliver on your campaign business objectives.

Advertising Strategy, Consumer Connection, Advertising Landscape

Leveraging Messaging to Stay Ahead of Consumer Sentiment and Re-Enter the Market Amid the “New Normal”

Latest Insights on Consumer Sentiment & Behavior

Stay up to date with the latest in the advertising landscape & consumer sentiment to prepare for re-entering the market amid the "new normal".

Advertising Campaign, Coffee Advertising, Advertising Breakthrough

Integrating Measurement Solutions to Maximize Advertising Campaign Investment

Pre-Market Creative Evaluation

The Phoenix Brand Effect Solution allowed the client to refine their media and program placement strategies to maximize their advertising investment.

A pair of eyeglasses sits on a desk next to a laptop computer

Measuring Co-Branding Options for Optimal Market Share and Revenue

Concept / Product Development

Exploring brand partnerships for a new co-branded product

person grabbing hamburger off tray of burgers

Better Diagnostics to Help Increase Foot Traffic

Brand Health Research

Helping a QSR chain achieve their business goals through brand health research

Toy Advertising, Toy Shopping, Geofencing Technology, Purchase Plans

Starting a Conversation with Advertisers About Toy Shopping

Customer Experience / Satisfaction

Retail testing to improve toy sales

Three Line Extensions, One Research Project = Permission to Play?

Concept / Product Development

Evaluating line extensions for brand fit

Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.