CPG / Retail

From restaurants to retail, creative solutions to measure all aspects of the CPG / Retail market

Rethinking An On-The-Go Snacking Brand’s Advertising Effectiveness

Offsetting Deterioration During The Pandemic With Communicus

Using Communicus solutions to help understand how to offset deterioration during the Pandemic.

Beer Brand Plays Catch-Up By Reevaluating Their Advertising Performance

Creative Reevaluations Using Communicus

Using Communicus methodology to assist in strategic creative reevaluations

Determining Advertising Spend During a Pandemic When Sales Are Up

Maximizing advertising’s effectiveness during a pandemic

With the understanding of the power of their advertising, the client was able to maintain consistent branded awareness among those who saw their ads even after their initial growth period.

Understanding Brand Impressions of a New Product with BE Dimensions

Brand Effect Dimensions

BE Dimensions helped uncover how the client's campaigns worked to shift consumer thinking about the brand on an intuitive, automatic level.

Meaningful Evaluation of Ads to Determine Best In-Market Performance

AdPi Brand Effect Solution

Phoenix's Creative AdPi® (Advertising Performance Indicator) solution provides valuable insights on how to optimize individual creatives and campaigns to deliver on your campaign business objectives.