Phoenix Synergistics: Capturing Relationships in the Student Market
This study examines the financial attitudes, preferences, behaviors, and channel usage of high school and college students, including Gen Z and younger millennials.
- Student Market Profile
- Financial Activity
- Checking Account Relationships
- Cards and Payment Practices
- Student Loans and Auto Loans
- Marketing and Promotions
- Digital Channel Activity
Clients will have the opportunity to review the questionnaire and provide comments. The cut-off date for client input is March 29, 2019.
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