Phoenix Synergistics: Capturing Relationships in the Student Market

June 2019 | Gen Z and Younger Millennials | Product Usage and Needs | Digital and Traditional Channels

Research Objective

This study examines the financial attitudes, preferences, behaviors, and channel usage of high school and college students, including Gen Z and younger millennials.

Research Topics

  • Student Market Profile
  • Financial Activity
  • Checking Account Relationships
  • Cards and Payment Practices
  • Student Loans and Auto Loans
  • Marketing and Promotions
  • Digital Channel Activity

Questionnaire Review

Clients will have the opportunity to review the questionnaire and provide comments. The cut-off date for client input is March 29, 2019.


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