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Phoenix Synergistics: The Consumer Perspective on Direct Banking

April 2019 | Decision Making and Application Process | Sources of Information and Advice; Education | Relationship Acquisition and Expansion
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Research Objective

This study examines the consumer perspective on direct banking. Usage, potential, and aspects of the decision-making process are assessed.

Research Topics

  • Financial Services Environment
  • Direct Banking
  • Account Acquisition/Onboarding
  • Account Access – Online, Mobile, and ATMs

Contact Mark Sutin at mark.sutin@phoenixmi.com or 609-261-6332 to receive a full proposal and to learn more about individual pricing and our discounted subscription offerings.

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