Phoenix Synergistics: The Consumer Perspective on Direct Banking
April 2019 | Decision Making and Application Process | Sources of Information and Advice; Education | Relationship Acquisition and Expansion
CONTACT US TO LEARN MOREResearch Objective
This study examines the consumer perspective on direct banking. Usage, potential, and aspects of the decision-making process are assessed.
Research Topics
- Financial Services Environment
- Direct Banking
- Account Acquisition/Onboarding
- Account Access – Online, Mobile, and ATMs
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