Advertising Measurement Solutions

Build & Optimize Creative, Measure In-Market Campaign Performance

Phoenix’s advertising measurement platform provides clients with a single construct for evaluating creative performance, and the flexibility to use as needed for ad tracking and better ad performance measurement.

Pre-Market Creative Optimization with AdPi®

AdPi® is our gold standard for pre-market testing and allows you to realize an ad’s full potential by better understanding its strengths and weakness through AdPi pathways & creative attributes.

• Category-specific and consistent metrics that apply at any stage of the creative development process (from storyboards and rough-cuts to animatics and finished film) across all media types (TV, Print, Digital, OOH, Social, etc.)
• Measures an ad’s creative effectiveness by how it connects with consumers and motivates action
• Full set of ad performance drivers and diagnostics
• Robust category models and norms enable early diagnosis of any potential in-market creative performance issues and the ad’s ability to drive in-market consumer response
• Delivers a composite AdPi® score for easy in-market competitive comparison and a deep-dive into creative pathways & attributes to explain the difference in creative potential between your ads & competitor

In-Market Advertising Effectiveness with Brand Effect

Phoenix Brand Effect provides real-world, real-time, in-flight ad effectiveness measurement that powers campaign optimization and media placement strategy.

• Track how media weight and ad flighting influence breakthrough & campaign wear-in
• Understand the impact of program & publisher placement & TV program sponsorship
• Track competitor activity & misattribution to inform strategic positioning
• Measure how your ads perform against historical and competitive ads, as well as category norms
• Assess your TV ad’s ability to resonate and communicate valuable information to viewers
• Track and optimize media weight, program placement, creative selection, and more during your campaign

Let the experts at Phoenix help you optimize your communications strategy

Contact Gustavo Alvarez, Regional Managing Director – Latin America to get started!