Advertising Measurement Solutions
Build & Optimize Creative, Measure In-Market Campaign Performance
Phoenix’s advertising measurement platform provides clients with a single construct for evaluating creative performance, and the flexibility to use as needed for ad tracking and better ad performance measurement.
Pre-Market Creative Optimization with AdPi®
AdPi® is our gold standard for pre-market testing and allows you to realize an ad’s full potential by better understanding its strengths and weakness through AdPi pathways & creative attributes.
- Category-specific and consistent metrics that apply at any stage of the creative development process (from storyboards and rough-cuts to animatics and finished film) across all media types (TV, Print, Digital, OOH, Social, etc.)
- Measures an ad’s creative effectiveness by how it connects with consumers and motivates action
- Full set of ad performance drivers and diagnostics
- Robust category models and norms enable early diagnosis of any potential in-market creative performance issues and the ad’s ability to drive in-market consumer response
- Delivers a composite AdPi® score for easy in-market competitive comparison and a deep-dive into creative pathways & attributes to explain the difference in creative potential between your ads & competitor
In-Market Advertising Effectiveness with Brand Effect
Phoenix Brand Effect provides real-world, real-time, in-flight ad effectiveness measurement that powers campaign optimization and media placement strategy.
- Track how media weight and ad flighting influence breakthrough & campaign wear-in
- Understand the impact of program & publisher placement & TV program sponsorship
- Track competitor activity & misattribution to inform strategic positioning
- Measure how your ads perform against historical and competitive ads, as well as category norms
- Assess your TV ad’s ability to resonate and communicate valuable information to viewers
- Track and optimize media weight, program placement, creative selection, and more during your campaign