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The Phoenix Advantage


Headquartered in the U.S. but operating in Europe since 2007, Phoenix is a global research firm with a major specialization in the ad and brand performance measurement space.

Research is reborn every day at Phoenix – resulting in faster, more disruptive insight

World Class Ad Measurement

AdPi & Brand Effect delivers you:

  • Predictive ad testing based on category-specific drivers & response metrics.
  • A true measurement of effectiveness based on real-world exposure
  • Real-time, direct comparison of competitor performance to yours
  • Budget-friendly pricing with proven ROI


We at Phoenix are ready to help! Contact us to connect with your local country expert. 

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Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.