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TOP INSIGHTS & BEST PRACTICES: WHAT’S HAPPENING IN EUROPE


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In general, the COVID-specific ads performed very well, with many at the top end of the norm. The strongest of those ads were the ones that directly addressed what contribution the advertiser was making during the COVID crisis. Ads with a more generic or less direct message performed less well.

For full findings, download our latest report: Best Practices for COVID-Themed Advertising: UK and Germany

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