TOP INSIGHTS & BEST PRACTICES: WHAT’S HAPPENING IN EUROPE

As we navigate these challenging times, Phoenix MI has remained committed to sharing as much information as possible around the effects the COVID-19 pandemic is having on consumer behavior and the overall global advertising landscape.

We at Phoenix are ready to help! Contact us to connect with your local country expert.

The Stores are Heating Up! Latest Advertising Performance of the UK Supermarket Category in 2021

July 22, 2021

Join our Evaluation of 2020 Christmas TV Ads

Phoenix's AdPi® system will be evaluating all major ads across the market as they land to understand how each of the Christmas ads are performing.

New, but Not So Normal: Advertising in a Post-COVID World

July 30, 2020

Best Practices for COVID-Themed Advertising: UK & Germany

This report gives an analysis on the performance of various COVID-related ads within the UK and Germany, as well as providing some general best practices.