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Phoenix Marketing International Continues to Invest in Top-Tier Talent, Hiring Michele Orlick as SVP, Networks & Media

Michele's headshot

May 3, 2019: Rhinebeck, New York. Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is proud to welcome Michele Orlick as SVP, Networks & Media to their team.

Orlick will be leading the Phoenix MI Network & Media efforts for Phoenix Brand Effect and collaborating with Networks & Media companies on supporting their ad sales research through leveraging PMI’s market-leading, syndicated Brand Effect measurement platform.

“This is an exciting time for Phoenix and we are thrilled to have a powerhouse like Michele join our team,” said Paul Kultgen, EVP at Phoenix MI. “Michele’s deep experience and relationships in networks and media analytics is an ideal addition to the Phoenix team just as we hit a major inflection point in our growth.”

“Innovation and client focus are what drew me to Phoenix, and I’m very excited about engaging with our clients by providing the type of consultative, experienced project execution our clients deserve,” adds Orlick.

Before Phoenix MI, Orlick held the position of SVP of Solutions and Innovation, Media Analytics at The Nielsen Company. Orlick has over 25 years of progressive experience in marketing and business management, with skills in communication and customer service. She holds a Bachelor of Arts in Communication from William Paterson University.

Orlick will be based in Phoenix’s MI’s newly opened NYC office, and report directly to Paul Kultgen, EVP of Phoenix.

About Phoenix Marketing International

Founded in 1999, Phoenix Marketing International has over 400 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Phoenix MI is considered one of the Top Research Firms in the US (American Marketing Association Gold Report), and is one of the fastest growing Market Research firms in the world. In 2018, Phoenix MI acquired Nielsen’s TV Brand Effect, making it one of the largest ad and brand performance measurement firm in the U.S. Phoenix MI works in all major industries, helping its clients build and measure brands and communications, create and refine the products and services that they deliver, and optimize their customers’ experience.

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