A New Lens on Mobile Behavior

Mobile Posse and Phoenix Marketing have partnered to create a New Lens on Mobile Behavior – an ongoing series of original research about the Mobile User Journey. The initial collaboration between Mobile Posse and Phoenix, The “First Dibs Opportunity Report,” revealed new metrics on the multi-billion dollar mobile opportunity that mobile carriers and device OEMs can take advantage of by owning the first screen of a smartphone.

The latest release — Gratification Beats Personalization In the Quest of Mobile Ad Revenue — features never-before-seen Facebook metrics that reveal what instant gratification and immediacy means in the mobile context as market players vie for consumer attention. To get the full report to the A New Lens on Mobile Behavior research series, fill out the form below.

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