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Advertising Campaign Effectiveness: Are You Getting the Story Wrong? (Part One)

Advertising should be held accountable not only for generating short-term sales but also for building brands. In fact, providing accountability on the brand-building side is the main purpose of ‘ad tracking’ studies of all types, whether continuous, pre/post, or other variations on the theme.

Download the full whitepaper to learn more about how advertising campaign tracking & effectiveness works.

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