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April 6, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

As the COVID-19 pandemic continues to transform our society, Phoenix continues to closely monitor the impact on the advertising and overall media landscape. The following analysis presents new preliminary learnings from Phoenix Brand Effect data on viewer behavior and attitudes, as well as updated findings on viewer engagement and advertising resonance.

These findings will be updated as additional sample and case studies become available for a more robust analysis.

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Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.