April 20, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

As the COVID-19 pandemic continues to transform our society, Phoenix continues to closely monitor the impact on the advertising and overall media landscape. In this week’s edition, we have provided a deeper dive into Auto, Restaurant, and Telecom advertising to understand performance drivers of COVID-related advertising in these categories.

These findings will be updated as additional sample and case studies become available for a more robust analysis.