Battery Electric Vehicle: Syndicated Study
The Phoenix MI Battery Electric Vehicle Brand Study is your guide to understanding how to position your brand for maximum success in the new electric automotive marketplace.
The advancements in battery technology and the push to electrification are having a profound impact on the auto industry. For some, the push is to slowly transform from internal combustion engines (ICE) to green electric motors. For others the push is rapid, and ICE will be fully replaced by green electric motors within the next 10-15 years.
While Hyundai Motor Group will invest roughly $7.5 billion to transform its U.S. business, and Ford is producing an electric version of the cherished F-150, others are even more committed to electrification. Jaguar, Volvo, Ford of Europe, Cadillac and Honda are planning on replacing every ICE engine with an electric motor.
But while this transformation is taking place there is an equally dramatic development – Tesla and a raft of new OEMs like Rivian, Canoo, Lucid, Polestar, Geely and Byton to name but a handful, have been dedicated to the development and sales of only battery electric vehicles.
OEMs no longer need to know the level of interest in BEV’s or what body style to produce, or how many charging stations need to be installed, they need to also know how to position their brand and product against the traditional players and the disrupters.
Your guide to understanding how to position your brand for maximum success in the new electric automotive marketplace.
Running in the USA, Europe, and China, and using a nationally representative sample of new vehicle owners and intenders, the Battery Electric Vehicle Brand Syndicated Study will give you the ability to look at Car, SUV, and Truck segments along with separate reads of the Premium and Popular ends of the market.
To learn more about this study or to get started, contact us!