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Best Practices: Orchestrating a Winning 360° Ad Campaign to Build Your Brand

A great 360° campaign surrounds the consumer with brand messages and interactions in a similar manner to how a great orchestra surrounds the listener with harmonious sounds that come together as a magnificent symphony.

It’s not about any single instrument or campaign element, although each one has a role to play – and each has the potential to get it very right or very wrong. As with the orchestra, the various elements across platforms and channels all won’t be the same, ‘matching luggage’, but all should work together to contribute to the whole.

To learn the best practices for 360° ad campaigns, download the full whitepaper below.

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