Better Branding: The Bedrock of Effective Advertising
Successful advertising is multi-dimensional—it needs to convey a relevant and credible message that ultimately drives action, it needs to engage and connect in order to break through the clutter, BUT for any of that to matter, ads need to be well branded.
We’ve used data from our proprietary AdPi-Brand Effect Platform to compile an overview of tried-and-true branding best practices leveraging: 1) Brand Connection, 2) Branding Elements, and 3) Brand Spokesperson.
The ads highlighted were predicted to be strong in-market performers on Brand Linkage via AdPi diagnostics, and once
in-market, delivered above-average performance on Brand Linkage.