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Beyond the TV Ad: Brand Integrations and the NFL

As marketers look for new ways to get their brand known in the market, many find themselves looking beyond the traditional 30-second commercial ad. One method that has proven to be highly effective for brand linkage is through In Program Placements (IPP’s), where advertisers sponsor a segment or showcase their brand/product within the program itself.

Live sports (as well as other live events) have historically been a great genre for this type of advertising, with a myriad of opportunities for a brand to present themselves or their products and services (logos on cups, sponsoring a game-time report, etc.). With 2019 winding down, we took a look at the top advertisers in this space for the ‘19-’20 season so far, whose products and services range from beverages to financial services, technology to automotive.

 

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