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CIRQ Announces Recertification of Phoenix Marketing International to ISO 27001 Information Security Standard

June 16, 2021

This announcement was featured in Insights Association and the Quirk’s Daily News Queue.

NEW YORK, June 16, 2021 – Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) is proud to announce that they have been recertified to ISO 27001, one of the most widely recognized and internationally accepted information security standards.

“As we look back at the challenges we overcame throughout 2020 and the first half of 2021, we are very pleased to have once again been recognized by this global standard,” said Scott Spry, Chief Operating Officer of Phoenix MI. “We take maintaining our high-security operation standards very seriously and are confident with the rigorous quality processes and security controls we put into place to ensure our clients’ information is safe & secure.”

“The ISO 27001 certification is the global standard for information security management, and we are very proud to once again be one of the few market research firms to maintain this high level of certification,” adds Bill Baird, Chief Security Officer of Phoenix MI.

Phoenix MI achieved its initial certification in June 2018, which is verified annually by CIRQ’s independent audit establishing continued compliance and protection of data.

ISO 27001 provides a framework for companies to manage their data security and establishes requirements for information controls to manage people, processes, and technology. The standard covers both the technological aspects of security as well as corporate security, physical security, etc., and relies on regular risk assessments enabling a company to consistently identify and treat security threats. ISO 27001 is accepted worldwide as an assurance that proper and continual measures have been taken to protect valuable company data.

The scope of Phoenix MI’s certification covers the corporate infrastructure, systems, and services required to deliver market research to its clients and support internal business processes. These include cloud-based services and platforms for the delivery of the research studies, client portals, syndicated product distribution, Corporate Google Workspace, Amazon Web Services, human resources, finance, and project management.

CIRQ (the Certification Institute for Research Quality), an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, conducted an in-depth surveillance audit of Phoenix Marketing International’s information security policies and procedures as part of this recertification.

About ISO 27001

ISO 27001 provides requirements for establishing, implementing, maintaining and continually improving an information security management system. The information security management system preserves the confidentiality, integrity and availability of information by applying a risk management process and gives confidence to interested parties that risks are adequately managed. It is important that the information security management system is integrated with the organization’s processes and overall management structure and that information security is considered in the design of processes, information systems, and controls. It is expected that an information security management system implementation will be scaled in accordance with the needs of the organization. This International Standard can be used by internal and external parties to assess the organization’s ability to meet information security requirements. ISO 27001 can be mapped to other information security schemes such as Hitrust, NIST and Soc2. Compliance with the standard also enables a company to meet global security laws, such as the NIS Directive and the GDPR.

About Phoenix Marketing International

Phoenix MI is one of the Top Research Firms in the U.S. (GreenBook Market Leaders Report) and is one of the fastest-growing Market Research firms in the world. Operating in all major industries, Phoenix utilizes modern technology, innovative research techniques, and customized approaches to help our clients elevate their brand, refine their communications, and optimize their customer experience. Founded in 1999, Phoenix has over 400 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Learn more about how Phoenix can be put to work for your business at

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