What a mess: NBC cancels “The Ultimate Slip ‘N Slide”
August 11, 2021
This mention was published in Cynopsis Media
In the News
“It’s like if somebody is running the 100 meters and they have a weight around their ankles,” former Olympics host Bob Costas told the New York Times, of shrinking viewership for the Games this summer. “That is not a fair judge of their speed.” NBCUniversal paid over $1 billion for an event slammed by the pandemic, the shift to streaming and the absence of some star athletes, drawing about half the viewership of the 2016 Games in Rio. Still, NBCU expects the Games to turn a profit, with ad sales higher than 2016. Throw in digital and social, and through Wednesday night, more than 100 billion minutes of Tokyo Olympics content had been consumed across NBCUniversal platforms.
But it’s not just about the numbers – advertisers are benefitting from their connection to the Olympics, notes NBCU. In a survey, the company found 69% of consumers said that brands that support the Games by advertising are helping the world come back together after the pandemic, and 2 in 3 respondents say the brands are helping bring families together (65%). NBC Prime Olympics coverage continues to outperform prior year brand norms, according to Phoenix MI, with a +15% lift in brand recall, and a +21% lift in message breakthrough.Back to Explore