December 10, 2020: Pulse Report – Consumer Sentiment
Fielded on: Dec 4, 2020
Reported on: Dec 10, 2020
The purpose of this report is to provide ongoing visibility into shifts in consumer sentiment, activities, and concerns over current events.
Consumers are feeling more optimistic about the present and future this week. Future expectations are particularly better as consumers hope the pandemic’s end is in sight.
For over nine months, Phoenix has been committed to sharing as much information as possible around the effects COVID-19 is having on consumer sentiment and the advertising/consumer landscape as a whole. As we look ahead to 2021, we have recognized the need for these reports to be more customized in order to better meet our clients’ needs and help them keep a finger on the pulse of what is happening in their specific markets.
Therefore, this report is our last publicly published report of this nature. This shift will allow us to tailor our research and findings to specific markets and categories based on the factors that you want to know more about. Please contact us. if you are interested in learning more.Back to Explore