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eBook: Research on Research: How the Rapidly Evolving World is Impacting the Information We Collect

The world is changing at a rapid pace, along with it how people interact with each other, entertain themselves, shop, bank, and yes, even how they take research surveys.

Most of the time, we are so focused on understanding how these changes impact the business issue at hand that we ​do not spend time understanding how they impact the information that we are collecting.

In this paper, the experts at Phoenix MI share findings from their research on research to gain insights into best practices to minimize sample fraud and bias and to optimize the business information being collected.

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