Back to Explore


Understand the emotional roles that brands fulfill in people’s lives and how to connect your brand/product to consumer’s unfulfilled needs.

eMotivation® validates & sizes the emotional need states that exist for categories and brands and explore customer perceptions within the context of those need states.

Answering critical business questions such as:

  • Which need states exist for my category and brand?
  • What are consumer perceptions for my brand and competitors in context of those need states?
  • What are the emotional motivators and unmet needs among my customers?
  • What are the opportunities for my brand and category?
Back to Explore
Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.