Understand the emotional roles that brands fulfill in people’s lives and how to connect your brand/product to consumer’s unfulfilled needs.
eMotivation® validates & sizes the emotional need states that exist for categories and brands and explore customer perceptions within the context of those need states.
Answering critical business questions such as:
- Which need states exist for my category and brand?
- What are consumer perceptions for my brand and competitors in context of those need states?
- What are the emotional motivators and unmet needs among my customers?
- What are the opportunities for my brand and category?