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Emotivation®

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Understand the emotional roles that brands fulfill in people’s lives and how to connect your brand/product to consumer’s unfulfilled needs.

Emotivation® validates & sizes the emotional need states that exist for categories and brands and explore customer perceptions within the context of those need states.

For more information on how this powerful tool can be put to use for your business needs, reach out to your Phoenix Account Advisor or contact us.

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