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eMotivation®

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Understand the emotional roles that brands fulfill in people’s lives and how to connect your brand/product to consumer’s unfulfilled needs.

eMotivation® validates & sizes the emotional need states that exist for categories and brands and explore customer perceptions within the context of those need states.

Answering critical business questions such as:

  • Which need states exist for my category and brand?
  • What are consumer perceptions for my brand and competitors in context of those need states?
  • What are the emotional motivators and unmet needs among my customers?
  • What are the opportunities for my brand and category?
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Our retention rates and lengths of engagement reflect our unwavering focus on surprising and delighting each and every customer, each and every time.
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