February Auto Insights: GM brands Buick and Cadillac take top spots in their respective segments
March 17, 2014
FEBRUARY AUTO INSIGHTS
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OVERALL INDUSTRY HIGHLIGHTS
Ads from GM brands Buick and Cadillac take the top spots in their respective segments in February. Buick’s Regal GS launch ad manages to convey performance in the context of a young family. Cadillac’s CTS launch ad cites several iconic entities whose origins are in the garage before revealing the redesigned sedan as the culmination of its own “in-garage” development.