Phoenix Hotel BASE™

The Hotel BASE™ program tracks and evaluates brand awareness, penetration, and share of room nights for all major hotel brands in the United States and Canada Hotel. BASE™ provides insight for a variety of areas and can be used to:

  • Measure awareness, penetration, and use of your brand and competitors’ brands;
  • Guide direction and budgeting for advertising and direct marketing campaigns;
  • Track the impact of competitor advertising and marketing programs on awareness, penetration, and share of room nights;
  • Restructure and redesign marketing programs to allocate resources more effectively and maximize ROI.
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