Phoenix Hotel BASE™
The Hotel BASE™ program tracks and evaluates brand awareness, penetration, and share of room nights for all major hotel brands in the United States and Canada Hotel. BASE™ provides insight for a variety of areas and can be used to:
- Measure awareness, penetration, and use of your brand and competitors’ brands;
- Guide direction and budgeting for advertising and direct marketing campaigns;
- Track the impact of competitor advertising and marketing programs on awareness, penetration, and share of room nights;
- Restructure and redesign marketing programs to allocate resources more effectively and maximize ROI.