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Phoenix MI Continues to Demonstrate Commitment to Information Security by Maintaining ISO/IEC 27001 Certification

July 15, 2019

This article was also featured in Insights Association.

NEW YORK (July 15, 2019) – Global Advertising and Brand Specialist Phoenix Marketing International (Phoenix MI) has completed the annual 3rd party audit and maintained the ISO/IEC 27001:2013 certification, which specifies the requirements for establishing, implementing, maintaining and continually improving an information security management system.

ISO 27001 establishes information controls to manage people, processes and technology. The standard covers the technological aspects of security, as well as corporate and physical security, and enforces regular risk assessments to help companies identify and treat security threats. ISO 27001 is accepted worldwide as an assurance that proper and continual measures have been taken to protect valuable company data.

“The ISO 27001 certification is the global standard for information security, and we are very proud to once again be one of the few market research firms to obtain this level of certification,” said Allen R. DeCotiis, Ph.D., Chairman and CEO of Phoenix MI. “We are highly committed to providing our clients with the highest possible level of information security and privacy, and this prestigious recognition is just another demonstration to our clients that the work we do is done so to the highest standard of security and quality”.

It is also worth noting that this is the first year that Phoenix MI underwent the ISO certification process with the addition of the Brand Effect team, which almost doubled the company in size. “Having our company nearly double in size and still continue to maintain the highest possible level of security and information safety is a true testament to the dedication of the Phoenix team and their commitment to our clients,” continued DeCotiis.

To achieve ISO certification, Phoenix MI engaged in an in-depth risk assessment, a comprehensive review of all information security policies and procedures, and internal audits. As a further step in the validation, the company’s information security management system was assessed by a third-party auditor who thoroughly reviewed Phoenix MI’s documentation, practices, and controls.

The certification was awarded by CIRQ, a subsidiary of the Insights Association, in collaboration with the Professional Evaluation and Certification Board (PECB), a global provider of audit and certification services.

About Phoenix Marketing International

Founded in 1999, Phoenix Marketing International has over 400 employees across seven offices in the US, as well as offices in Hamburg, Shanghai, Mexico City, and London. Phoenix MI is considered one of the Top Research Firms in the US (American Marketing Association Gold Report), and is one of the fastest growing Market Research firms in the world. In 2018, Phoenix MI acquired Nielsen’s TV Brand Effect, making it one of the largest ad and brand performance measurement firm in the U.S. Phoenix MI works in all major industries, helping its clients build and measure brands and communications, create and refine the products and services that they deliver, and optimize their customers’ experience.

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