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Join Us and Learn: How to Optimize Your Players Club Program

February 5, 2014

WHICH CASINO PLAYERS CLUB PROGRAMS
ARE MOST POPULAR?

What Will You Learn By Attending?
What your members and non-members think about your casino and players club program versus your competition.
What other casinos are your guests visiting and which other player card programs are they members of and which do they like best.
How can your players club program be improved to increase loyalty among gamers.
Which features and benefits are most critical to attracting new members to your program.

Thursday, February 20, 2014
2:00 PM- 2:30 PM EST
Presented by:
John Antonello – Phoenix Travel & Leisure Group
Howard Gershowitz – MKTG Inc

TO REGISTER PLEASE FILL OUT THE FORM BELOW.

About Casino SCORES

This wave of Mid-Atlantic Casino SCORES was conducted in December, 2013 among 3,000 individuals residing in NY, NJ, PA, CT, DE, MD, RI and MA. Completed interviews were conducted in proportion to each state’s population and all counties within each state were represented. To qualify for the study, respondents must have gambled at a casino or racino three or more separate times in 2013 and belong to one or more casino Players Club programs.

Forty three separate casinos and racinos located in NY, NJ, PA and CT and their respective Players Club programs were evaluated in this study.

FOR MORE INFO
John Antonello
Phone: 732-563-8501
Email: John.Antonello@phoenixmi.com

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