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Join Us & Learn: Locating Unmet Needs in Wearable Technology Health Trackers

April 28, 2016

What Will You Learn By Attending?
 

 Which brands are currently leading the Wearable Technology Health Tracking industry?

What are the current frustrations from users?

 What features do consumers want to see on new devices?

 What are consumers willing to pay for their Wearable Technology Health Tracking devices?

Tuesday, May 17, 2016 1:00PM – 2:00PM EST

Presented by:
John Schiela, President, Phoenix Converged Technology & Media
John Hartman, Ph.D., Head of Phoenix Predictive Analytics

ABOUT THE CONTENT
Consumers are excited about the benefits of health/activity trackers, but confusion about device choices and market fragmentation creates opportunities for brand improvement.

The wearable technology health tracker market is projected to grow from $2 billion to over $50 billion dollars by 2019. With new brands and established brands fighting for this lucrative market, brands have to meet an underlying market need.

Insights are drawn from PMI’s “Problem Detection Program” (PDP) which identifies problems or needs customers have which products can resolve. We will present how this technique will help brands win marketshare in this lucrative arena.

TO REGISTER CLICK HERE!

FOR MORE INFO
John Schiela
Phone: (215) 392-0264
Email: John.Schiela@phoenixmi.com

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