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June 29, 2020: Phoenix Learnings About Advertising During a Crisis: COVID-19

As the COVID-19 pandemic continues to transform our society, Phoenix continues to closely monitor the impact on the advertising and overall media landscape. The focus of this report is on the performance of this new wave of campaigns and providing learnings on viewers’ attitudes to help brands navigate the best approach to engage with consumers throughout the rest of 2020.

These findings will be updated as additional sample and case studies become available for a more robust analysis.

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