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May 18, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

As the COVID-19 pandemic continues to transform our society, Phoenix continues to closely monitor the impact on the advertising and overall media landscape. This week’s report marks the beginning of a change in direction in Phoenix’s analysis of the impact of COVID-19 on viewer engagement and advertising resonance. Going forward, these reports will increasingly focus on the performance of this new wave of campaigns and providing learnings on viewers’ attitudes to help brands navigate the best approach to engage with consumers throughout the rest of 2020.

These findings will be updated as additional sample and case studies become available for a more robust analysis.

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