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May 4, 2020: Phoenix Learnings about Advertising & Engagement during the COVID Crisis

As the COVID-19 pandemic continues to transform our society, Phoenix continues to closely monitor the impact on the advertising and overall media landscape. This week’s Advertising and Engagement Analysis includes spotlights on performance drivers of COVID-related advertising in the Tech, Property & Casualty Insurance, CPG, and Retail categories.

These findings will be updated as additional sample and case studies become available for a more robust analysis.

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