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NFL Sponsorships: Tackling Measurement

Many advertisers partner with sports leagues, teams, musicians, performers, and events to connect with consumers. Sometimes there’s an inherent connection between the environment and the brand, other times the connection gets created. In the end, the goal is to have a unique connection that helps position the advertiser for growth and positive brand associations.

Based on our years of sponsorship and advertising research, we have found that successful partnerships bring together assets from both the brand and the environment coupled with creative best practices. This report analyzes how various brands have partnered with the NFL this season to highlight strategies that are scoring points for these brands.

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